Last Updated: November 20, 2009
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52% - Honesty is the Best Policy

Fully 52% of the public say it is "absolutely essential" that a political leader be honest and an additional 44% say it is a "very important" quality, making it the most sought after trait in political leaders. Women are more likely than men to say honesty is absolutely essential in a political leader (55% vs. 49%) and it is somewhat more valued by Republicans (59% say it is essential) than by Democrats (50%) or independents (52%). Read more

Honesty is the Best Policy

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