Who uses TikTok, Nextdoor
% of U.S. adults in each demographic group who say they ever use …
TikTokNextdoor
Total21%13%
Men17%10%
Women24%16%
Ages 18-2948%5%
30-4922%17%
50-6414%16%
65+4%8%
White18%15%
Black30%10%
Hispanic31%8%
Less than $30K22%6%
$30K-$49,99929%11%
$50K-$74,99920%12%
More than $75K20%20%
High school or less21%4%
Some college24%12%
College graduate19%24%
Urban24%17%
Suburban20%14%
Rural16%2%
PEW RESEARCH CENTER