Pew Research Center for the People & the Press
Watching the White House Take Shape
Michelle Obama Coverage Seen as Positive
In addition to following the major economic headlines last week, the public tuned into news about the Obama transition. Fully 49% followed news about plans for the new Obama administration very closely and one-in-four said this was the single news story they followed more closely than any other, making it the second-most closely followed news story after the economy.
Americans are paying close attention to the choices Obama has made thus far in staffing his administration. Half have heard a lot about the appointments Obama has made to his cabinet and senior White House staff. And more than six-in-ten (62%) have heard a lot about the possibility that Obama will choose Hillary Clinton as secretary of state.
The public is less tuned into news about the Obama family and their transition to the White House. Roughly a quarter (23%) say they have heard a lot about what type of puppy the Obamas might get and where the two Obama girls will attend school. Another 42% have heard a little about this, and 34% haven't heard anything at all.
Most Americans have heard at least a little about Michelle Obama in the news recently and the role she will play as first lady -- 17% have heard a lot, 47% have heard a little. And most of what they've been hearing has been positive. Two-thirds of those who have heard at least a little about Michelle Obama recently say the news has been mostly positive. Only 3% say the news about the future first lady has been mostly negative, and 28% say it has been a mix of both.
This represents a dramatic shift in perceptions from earlier this year. In June, going into the general election cycle, only 21% of those who were hearing about Michelle Obama said the news had been mostly positive. Roughly half said it had been a mix of positive and negative news, and as many as 26% said the news about Mrs. Obama had been mostly negative.
Republicans were among the most likely to say they had been hearing more negative than positive news about Michelle Obama in June (33% mostly negative vs. 10% mostly positive). Now Democrats, Republicans and independents all agree recent news about Mrs. Obama has been mostly positive.
Interest in Economic News Remains High
With U.S. auto executives testifying on Capitol Hill and dramatic fluctuations on Wall Street, the public stayed focused on economic news last week. Fully 59% followed news about the economy very closely, up marginally from the previous week. Half followed stock market news very closely, only slightly less than the percentage that followed the market's dramatic downturn last month.
In addition, 41% paid very close attention to the debate in Congress over a government bailout for the U.S. auto industry. Interest in the plight of the Big Three increased dramatically from the previous week, when 30% were following the problems of the auto industry very closely.
When asked which news story they followed most closely last week, 27% listed general economic conditions making it the public's top news interest of the week. Some 15% listed the stock market as their most closely followed story, and 14% pointed to the potential bailout for the car companies.
Those with annual household incomes of $75,000 and above are more likely than lower income Americans to be closely following each of the major economic stories. The biggest gap can be seen on the stock market, where 64% of those making over $75,000 were following market news very closely last week compared with roughly 40% of those making less than $75,000.
While news about the incoming Obama administration was the most heavily covered story last week, according to the Pew Research Center's Project for Excellence in Journalism (PEJ), the national media focused heavily on the economy as well. The media devoted 15% of its overall coverage to the nation's financial crisis and an equal amount to news about the U.S. auto industry. In addition, 2% of the national newshole focused exclusively on major ups and downs in the U.S. stock market.
In other news, a third of Americans (32%) followed the situation in Iraq very closely last week, but only 5% listed this as their most closely followed story of the week. Despite significant developments, namely the approval of a formal agreement dictating the withdrawal of U.S. troops from the region by 2011, the national news media devoted 2% of its overall coverage to events in Iraq, according to PEJ.
One-in-five Americans (19%) paid very close attention to news about Somali pirates hijacking a Saudi Arabian supertanker. The media devoted 3% of its overall coverage to this story.
These findings are based on the most recent installment of the weekly News Interest Index, an ongoing project of the Pew Research Center for the People & the Press. The index, building on the Center's longstanding research into public attentiveness to major news stories, examines news interest as it relates to the news media's agenda. The weekly survey is conducted in conjunction with The Project for Excellence in Journalism's News Coverage Index, which monitors the news reported by major newspaper, television, radio and online news outlets on an ongoing basis. In the most recent week, data relating to news coverage were collected from November 17-23 and survey data measuring public interest in the top news stories of the week were collected November 21-24 from a nationally representative sample of 1,007 adults.
Find more about news interest and the campaign at people-press.org.