Pew Research Center for the People & the Press

Campaign 2012: Too Negative, Too Long, Dull

‘Bain Capital’ Story Seen as Important

January 18, 2012

Half of Americans say the presidential campaign has been too negative and 55% of the public describe the 2012 contest so far as dull.

The latest weekly News Interest Index survey, conducted Jan. 12-15 among 1,008 adults by the Pew Research Center for the People & the Press, also finds that 57% say the campaign has been too long, while 35% say it has not been too long. This is virtually identical to public evaluations of previous presidential campaigns.

See the full results of the survey.