Growth of online opt-in methods in national public polls paused between 2020 and 2022

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April 17, 2023

How Public Polling Has Changed in the 21st Century

Growth of online opt-in methods in national public polls paused between 2020 and 2022

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Growth of online opt-in methods in national public polls paused between 2020 and 2022

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How Public Polling Has Changed in the 21st Century
Number of active national public pollsters in the study dataset
Polling has entered a period of unprecedented diversity in methods
Polling on probability-based panels is becoming more common
Growth of online opt-in methods in national public polls paused between 2020 and 2022
More than a third of national public pollsters changed how they poll after 2020
Growing share of national pollsters are using multiple methods
Texting gains some traction in national polling in 2022

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, computational social science research and other data-driven research. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder.

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How Public Polling Has Changed in the 21st Century

Growth of online opt-in methods in national public polls paused between 2020 and 2022

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