| Year | Non-digital | Digital |
|---|---|---|
| 2011 | $126,270,000,000 | $31,990,000,000 |
| 2012 | $128,230,000,000 | $36,800,000,000 |
| 2013 | $127,840,000,000 | $43,110,000,000 |
| 2014 | $125,970,000,000 | $49,690,000,000 |
| 2015 | $123,170,000,000 | $59,610,000,000 |
Source: eMarketer U.S. Ad Spending Estimates. “State of the News Media 2016”
