Numbers, Facts and Trends Shaping Your World

Newspapers: Daily readership by education level (2016)

Year High school graduate Some college College graduate Some post graduate Post graduate degree
1999 54% 59% 63% 68% 60%
2000 52% 57% 61% 67% 58%
2001 51% 56% 60% 66% 57%
2002 53% 57% 61% 66% 58%
2003 51% 56% 59% 66% 68%
2004 50% 55% 59% 63% 67%
2005 49% 54% 58% 62% 66%
2006 47% 52% 55% 58% 64%
2007 46% 50% 53% 59% 62%
2008 44% 48% 52% 56% 60%
2009 43% 46% 49% 55% 57%
2010 39% 43% 46% 49% 54%
2011 37% 39% 42% 48% 51%
2012 35% 38% 40% 45% 48%
2013 33% 36% 37% 41% 45%
2014 29% 33% 34% 39% 42%
2015 27% 31% 31% 38% 39%

Source: Nielsen Scarborough data: Nielsen Scarborough USA+ 1999 – 2015, Release 1 “State of the News Media 2016”

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