The State of the 2012 Election — Mobile Politics
Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
Numbers, Facts and Trends Shaping Your World
Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
Aaron Smith will share the Pew Internet Project’s most recent data on the constantly shifting digital ecosystem in the U.S. and highlight some major trends that have emerged since the project’s inception in 1999.
More than half of app users have uninstalled or avoided an app due to concerns about personal information
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
How mobile/social tools are changing the way Americans give to and interact with organizations
Overall adoption remains steady, but “typical day” usage continues to grow. 8% of online adults now use Twitter on a typical day. African-Americans, young adults, and mobile users stand out for their high rates of Twitter usage.
In a Pew Internet/Elon University survey, internet experts predict that payment with mobile devices will be commonplace by 2020, although a number of potential hurdles and holdouts stand in the way
46% of American adults now have a smartphone of some kind, and for the first time smartphone owners outnumber users of more basic phones
During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews.