Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
Aaron Smith is director of Data Labs at Pew Research Center. Much of his recent research focuses on the impact of technology on workforce and economic issues, Americans’ attitudes towards the sharing and gig economy, and the potential impact of advancements in workforce automation. He has also conducted studies examining the impact of the digital divide and the growing role of mobile devices in Americans’ digital access habits, the importance of technology to special populations such as older adults, and the role of digital platforms in connecting Americans to political and civic information. He has a master’s degree in public policy from the University of Texas at Austin. Smith has testified before Congress and conducts regular briefings and media interviews on the Center’s technology research.
Publications
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Q&A: How we used large language models to identify guests on popular podcasts
We asked researchers how they used the newest generation of large language models to analyze roughly 24,000 podcast episodes.
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#BlackLivesMatter Turns 10
More than 44 million #BlackLivesMatter tweets from nearly 10 million distinct users currently exist on Twitter today. Over half of all existing tweets that include the #BlackLivesMatter hashtag were posted from May to September 2020.
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How U.S. adults on Twitter use the site in the Elon Musk era
With Musk at the helm, here are four facts about how adult Twitter users in the United States are using the site.
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Links shared by prominent accounts on Twitter differ widely from those shared on alternative social media
Prominent accounts on Twitter are more likely than those on alternative social media sites to link to print publications, TV and wire services.
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The Role of Alternative Social Media in the News and Information Environment
In recent years, several new options have emerged in the social media universe, many of which explicitly present themselves as alternatives to more established social media platforms. Free speech ideals and heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans.
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Politics on Twitter: One-Third of Tweets From U.S. Adults Are Political
Roughly one-quarter of American adults use Twitter. And when they share their views on the site, quite often they are doing so about politics and political issues.
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The Behaviors and Attitudes of U.S. Adults on Twitter
A minority of Twitter users produce a majority of tweets from U.S. adults, and the most active tweeters are less likely to view the tone or civility of discussions as a major problem on the site.
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Pastors Often Discussed Election, Pandemic and Racism in Fall of 2020
Among churches that posted their sermons, homilies or worship services online between Aug. 31 and Nov. 8, 2020, two-thirds posted at least one message from the pulpit mentioning the election. But discussion varied considerably among the four major Christian groups included in this analysis.
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How U.S. Lawmakers Have Discussed Asian Americans on Social Media
From 2016 through 2019, lawmaker mentions of Asian Americans on social media – either of the population at large or of smaller subgroups – followed a relatively predictable pattern.
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