America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
Nearly half of U.S. teens (46%) say they’re on the internet almost constantly. YouTube, TikTok, Instagram and Snapchat remain widely used by teens.
Republican men stand out in views of their own masculinity, the impact of changing gender roles and men’s progress in recent decades.
YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. teens. And teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago.
Today, nearly all U.S. teens (96%) say they use the internet every day. And the share of teens who report being online “almost constantly” has roughly doubled since 2014-2015 (24% vs. 46%).
YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Most Americans say it is not important that the news they get comes from journalists who share their political views, age, gender or other traits.
Most teens at least sometimes feel happy and peaceful when they don’t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teen’s phone.
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