Numbers, Facts and Trends Shaping Your World
Report Summary Fewer people are reading newspapers and watching network television news these days. It is unclear whether this is a continuation of the long-term decline in audiences of both media, or whether it is a result of the O.J. Simpson trial, which has gripped the attention of a significant percentage of core news consumers.
Report Summary Public Favorability Toward the Press The public continues to regard news organizations less favorably than it did before news of the Iran-Contra affair changed public opinion. A Gallup/Times Mirror survey conducted last January found that the President’s declining popularity had a fallout effect on other institutions, including the press. Since January, there has […]
Report Summary Reagan’s Fall The extent to which President Reagan’s image has been tarnished by the Iran-Contra arms scandal has been evident in the major public opinion surveys released over the last month. The current Gallup/Times Mirror survey results further document Reagan’s fall. The number themselves — the proportion of Reagan supporters versus critics — […]
Report Summary Bill Clinton and Ross Perot continue to command more voter attention than George Bush. Times Mirror’s latest Air Wars Score Card finds 37% of American voters saying that in the past week they have heard the most in the media about Bill Clinton. Almost as many mention independent candidate Ross Perot (31%), while […]
Report Summary In the days when LBJ was President, the phrase “generation gap” summed up the contrasting political and social values of young Americans and their elders. Today, a new but different generation gap exists. A major comparative examination of what young people know, what they pay attention to, and what media they use reveals […]