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    Americans Going Online…Explosive Growth, Uncertain Destinations

    Introduction and Summary The number of Americans going online to an information service or directly to the Internet has more than doubled in the past year, but most consumers are still feeling their way through cyberspace. Few see online activities as essential to them, and no single online feature, with the exception of E-Mail, is […]

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    Support for Independent Candidate in ’96 Up Again

    Introduction and Summary Support for a third party candidate in 1996 has increased for the third consecutive time in eight months, as opposition to Republican policies in Congress continues, and Bill Clinton’s approval rating sags. The latest Time Mirror Center for The People & The Press survey found as many as 26% saying they would […]

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    Strong Support for Minimum Wage Hike and Preserving Entitlements

    Report Summary While the Contract for America is getting all the play in Washington these days, there is still a lot of New Deal thinking in the rest of the country. No fewer than 79% of respondents in the latest Times Mirror Center survey say they approve of Bill Clinton’s proposal to increase the minimum […]

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    Trade and the Public

    Summary Polls consistently show the American public to be two-minded about trade.  But common wisdom is reversed on this issue.  Instead of being ideologically conservative and operationally liberal, the public is ideologically liberal about international trade — in favor of free trade in principal — and operationally conservative.  It complains that some jobs and products […]

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    Public Gives Press “C” Grade For Campaign Coverage

    Report Summary With few exceptions, American voters were not very pleased with the way the press covered the fall election campaign. Exit surveys, which questioned over 20,000 voters as they left the polling booth, found the media getting average or below average grades for its work on the midterm elections. Fewer than half of respondents […]

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    GOP Leads Among Likely Voters, But Democrats Making Gains

    Report Summary Going into the final days of the campaign, a nationwide Times Mirror survey finds the Republican party with about enough popular support to capture control of the House of Representatives, but not enough to guarantee such an outcome. Further, the trends observed in the survey suggest that the Democrats may narrow the margin […]

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    The People, the Press & Politics

    Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

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    The People, the Press & Politics – Survey VI

    Report Summary This is the sixth in a series of national surveys commissioned by Times Mirror to assess the American electorate.  ….  The October pre-election survey deals with the voter’s assessments of the Bush-Dukakis race near the end of the 1988 presidential campaign.  it utilizes the Times mirror typology to gauge opinions of the candidates, […]

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