Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Numbers, Facts and Trends Shaping Your World
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Social media plays a crucial role in Americans’ news consumption, with about one-third of adults saying they regularly get news on Facebook and YouTube.
Nearly half of U.S. teens (46%) say they’re on the internet almost constantly. YouTube, TikTok, Instagram and Snapchat remain widely used by teens.
Internet use is nearly ubiquitous in Germany, but social media use is not. In fact, Germans stand out internationally for their relatively light use of social media.
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.
YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. teens. And teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
Today, 37% of all U.S. adults say they have a lot of or some trust in the information that comes from social media sites.
Most Israeli adults do not post or share about political and social issues online – including the war between Israel and Hamas.
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