Most Americans rely on their own research to make big decisions, and that often means online searches
A big majority (81%) of Americans say they rely a lot on their own research – more than say they rely a lot on friends and family or experts.
The American Trends Panel survey methodology The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults. Panelists participate via self-administered web surveys. Panelists who do not have internet access at home are provided with a tablet and wireless internet connection. Interviews are conducted in both […]
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