Gen Z and Millennial social media users engage more with climate change content, react more strongly to it

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June 21, 2021

On social media, Gen Z and Millennial adults interact more with climate change content than older generations

Gen Z and Millennial social media users engage more with climate change content, react more strongly to it

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Gen Z and Millennial social media users engage more with climate change content, react more strongly to it

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On social media, Gen Z and Millennial adults interact more with climate change content than older generations
Climate-engaged social media users express more urgency about action on climate change, offer broader policy support to break with fossil fuels
The generations defined
Gen Z and Millennial social media users engage more with climate change content, react more strongly to it

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On social media, Gen Z and Millennial adults interact more with climate change content than older generations

Gen Z and Millennial social media users engage more with climate change content, react more strongly to it

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