Census Bureau Director Robert Groves, speaking at the Pew Research Center this week, discussed the operational flow of Census 2010, design features intended to increase participation, the agency’s communications campaign, real-time monitoring of response, and evaluation of the quality of the count.
Census-takers hope to reach 114 million U.S. households, 13 million of which will receive bilingual questionnaires to promote participation. Groves said the agency will use a daily tracking survey and a database with neighborhood-level demographics to target its efforts to achieve a complete count.
He also answered a few questions from the audience at the session co-sponsored by the Washington Statistical Society and the Washington chapter of the American Association of Public Opinion Research.
Listen to the 50-minute audio of Groves’ presentation, which includes an introduction and presentation of survey findings by Pew Research Center President Andrew Kohut.
