America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
Galen Stocking is a Senior Computational Social Scientist at the Pew Research Center, where he uses large datasets and advanced statistical and computational techniques to understand the public’s news consumption. Prior to that, Galen was a Graduate Fellow at the Center for Nanotechnology in Society. He received his Ph.D. from the University of California, Santa Barbara in Political Science, with his dissertation addressing the media’s agenda setting power in the digital environment.
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Most Top-Ranked Podcasts Bring On Guests
Thousands of guests appeared on the top-ranked podcasts in 2022, but a relatively small number accounted for a majority of appearances. 76% of top-ranked podcasts brought on at least one guest in 2022, and 27% almost always or regularly featured guests.
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A Profile of the Top-Ranked Podcasts in the U.S.
True crime is the most common topic, making up 24% of top-ranked podcasts; 15% of the top podcasts focus on news. The next most common topics are politics and government (10%); entertainment, pop culture and the arts (9%); and self-help and relationships (8%).
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On alternative social media sites, many prominent accounts seek financial support from audiences
23% of the prominent accounts on the seven alternative social media sites studied sought financial support from their audiences in June 2022.
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Key facts about BitChute
BitChute is a video-sharing site and an alternative social media platform; here are key facts about the site and its users.
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Key facts about Gettr
One-in-ten U.S. adults have heard of the alternative social media site Gettr, and only 1% say they regularly get news there.
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Key facts about Gab
About one-in-ten U.S. adults have heard of Gab, an alternative social media site, and 1% say that they get news there regularly.
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Key facts about Rumble
Here are key facts about the alternative social media service Rumble, an online video-sharing platform founded in 2013.
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Key facts about Telegram
While 27% of U.S. adults say they have heard of Telegram, only 2% use the alternative social media app for news.
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Key facts about Truth Social
With Donald Trump’s 2024 presidential bid now officially underway, here are key facts about Truth Social and its users.
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