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  • presentation

    Dancing with megaphones (video & slides)

    Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.

  • report

    Online Product Research

    58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.

  • report

    Does anyone ever click on all those online ads?

    Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.

  • short reads

    Have Gone Shopping Online

    Two thirds of online Americans say they have purchased a product online, such as a book, toy, music or clothing.

  • report

    Online Classifieds

    The number of online adults who use classified ads websites, such as Craigslist, more than doubled from 2005 to 2009.

  • report

    The Internet and Consumer Choice

    The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.

  • presentation

    Online Shopping: Frictions, Frustrations, and Fixes

    Most internet users view online shopping as convenient and a time-saver. At the same time, they worry about the security of sending their credit card information over the internet.