The Internet and Consumer Choice
The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.
Numbers, Facts and Trends Shaping Your World
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The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.
Most internet users view online shopping as convenient and a time-saver. At the same time, they worry about the security of sending their credit card information over the internet.
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort about sending personal or credit card information over the internet
In China, even mooncakes are making their way online.
In China, there is a virtual meeting place for people who have social connections to buy or sell.
The base of the internet is broadening to include more people with less education than ever before, while older Americans are still overwhelmingly offline. Internet users who have experienced spyware act differently online from those who have not….
Online banking is holding steady as a mainstream internet activity, growing along with internet use generally, though not accelerating as have some other forms of online activities.
One in six internet users has used the internet to sell things and traffic to online classified sites has risen 80% in the past year.
9% of online Americans made donations on the internet to relief efforts and 7 million set up their own hurricane relief efforts using the internet.
How the booming Chinese online auction market compares to America’s.
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