What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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8 facts about Americans and TikTok
Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.
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A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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More Americans – especially young adults – are regularly getting news on TikTok
The share of adults who say they regularly get news from TikTok has grown about fivefold since 2020, from 3% to 17% in 2024.
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Support for a U.S. TikTok ban continues to decline, and half of adults doubt it will happen
The share of Americans who support the U.S. government banning TikTok now stands at 32%, down from 38% in fall 2023 and 50% in March 2023.
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About half of TikTok users under 30 say they use it to keep up with politics, news
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
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How Americans Navigate Politics on TikTok, X, Facebook and Instagram
X stands out as a place people go to keep up with politics. Still, some users see political posts on Facebook, TikTok and Instagram, too.
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How Americans Get News on TikTok, X, Facebook and Instagram
X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.
