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Methodological Research

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Public Opinion Polling Basics

By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.

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    (Photo illustration by enot-poloskun via GettyImages)

    How Does Pew Research Center Measure the Religious Composition of the U.S.? Answers to Frequently Asked Questions

    Question 1: Measuring religious identity How does Pew Research Center measure the religious identity of survey respondents and the religious composition of the U.S.? Answer: Generally, we rely on respondents’ self-identification.  A key question we ask in many surveys is: “What is your present religion, if any? Are you Protestant, Roman Catholic, Mormon, Orthodox such […]

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    Video: Can we still trust polls?

    Recent events – including the 2016 presidential election and Brexit – have rattled public confidence in polls. But this video explains why well-designed polls can still be trusted and remain an important way to measure public opinion.

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Signature Reports

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A Field Guide to Polling: Election 2020 Edition

While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.

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Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.