Public Opinion Polling Basics
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
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Our latest Methods 101 video explores some of the ways these surveys differ from traditional probability-based polls.
Question 1: Measuring religious identity How does Pew Research Center measure the religious identity of survey respondents and the religious composition of the U.S.? Answer: Generally, we rely on respondents’ self-identification. A key question we ask in many surveys is: “What is your present religion, if any? Are you Protestant, Roman Catholic, Mormon, Orthodox such […]
Recent events – including the 2016 presidential election and Brexit – have rattled public confidence in polls. But this video explains why well-designed polls can still be trusted and remain an important way to measure public opinion.
While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.
Pew Research Center’s American Trends Panel (ATP) is now the Center’s principal source of data for U.S. public opinion research.
A new telephone survey experiment finds that an opinion poll drawn from a commercial voter file produces results similar to those from a sample based on random-digit dialing.
An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.
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