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Methodological Research

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Public Opinion Polling Basics

By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.

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    The Unique Challenges of Surveying U.S. Latinos

    Surveying Hispanics is complicated for many reasons – language barriers, sampling issues and cultural differences – that are the subject of a growing field of inquiry.

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    The Whys and Hows of Generations Research

    At the center of the Pew Research Center’s mission is a commitment to measuring public attitudes on key issues and documenting differences in attitudes between demographic and political groups. An individual’s age is one of the most common predictors of differences in attitudes and behaviors. On issues ranging from foreign affairs to social policy, age […]

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Signature Reports

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A Field Guide to Polling: Election 2020 Edition

While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.

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Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.