Numbers, Facts and Trends Shaping Your World

Methodological Research

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Public Opinion Polling Basics

By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.

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    Building Pew Research Center’s American Trends Panel

    In early 2014, Pew Research Center set out to build a probability-based panel – the American Trends Panel – to supplement our traditional method of data collection in the U.S. – the random digit dial (RDD) telephone survey. Here’s how we built and managed the panel, and what we learned from it in 2014.

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    App vs. Web for Surveys of Smartphone Users

    Pew Research Center methodologists examine the efficacy of intensive data collection with a probability-based panel and the differences in participation and responses when using a smartphone app as opposed to a web browser for a study of smartphone use.

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    Views of Science

    Why Pew Research Center is going deeper on science

    While we have explored science-related issues in the past, our new science publication marks a more formal commitment to studying the intersection of science with all aspects of society – from public opinion, to politics and policymaking, to religious and ethical considerations, to education and the economy.

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Signature Reports

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A Field Guide to Polling: Election 2020 Edition

While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.

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Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.