Public Opinion Polling Basics
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
Survey Methods
Who Are You? The Art and Science of Measuring Identity
As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
How Public Polling Has Changed in the 21st Century
A new study found that 61% of national pollsters used different methods in 2022 than in 2016. And last year, 17% of pollsters used multiple methods to sample or interview people – up from 2% in 2016.
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5 key things to know about the margin of error in election polls
Some of the better-known statistical rules of thumb that a smart consumer might think apply in polls are more nuanced than they seem. In other words, as is so often the case in life, it’s complicated.
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Text Message Notification for Web Surveys
By Kyley McGeeney and H. Yanna Yan Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. This […]
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Flashpoints in Polling
Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.
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Moving Without Changing Your Cellphone Number: A Predicament for Pollsters
By Meredith Dost and Kyley McGeeney Each year about 36 million Americans move residences, according to the Census Bureau. And they quite often take their cellphone numbers with them. Others have not moved but bought their cellphone in a different state. The net result, according to new Pew Research Center estimates, is that 10% of […]
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The challenges of polling Asian Americans
Why aren’t Asian Americans shown as a separate group when differences among whites, blacks and Hispanics are discussed in survey reports? It’s a good question, so we put together a summary of some of the methodological and other issues on accurately polling U.S. Asians.
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What we learned about online nonprobability polls
The advantages of these online surveys are obvious – they are fast and relatively inexpensive, and the technology for them is pervasive. But are they accurate?
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Evaluating Online Nonprobability Surveys
Online nonprobability surveys are fast, cheap, and increasingly popular. We compared nine samples and found that accuracy varied substantially.
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Many Americans say they voted, but did they?
One-in-six (16%) of those who say they “definitely voted” in the 2014 midterm election have no record of voting in commercially available national voter files.
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Data Quality Deserves an Honest Discussion
While the possibility of falsified data is an important consideration in survey research, a new tool to detect it fails to perform as advertised.
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