Public Opinion Polling Basics
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
A new study found that 61% of national pollsters used different methods in 2022 than in 2016. And last year, 17% of pollsters used multiple methods to sample or interview people – up from 2% in 2016.
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The second video in Pew Research Center’s Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.
The second video in Pew Research Center’s “Methods 101” series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.
A new analysis demystifies voter files, the widely-used and comprehensive digital databases used to better understand the U.S. electorate.
Pew Research Center hosted a survey methodology workshop on the opportunities and challenges of conducting public opinion research in sub-Saharan Africa to identify and discuss best practices and future directions for the field.
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