News Audience Demographics
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News Audience Demographics
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Younger Americans are better than older Americans at telling factual news statements from opinions
Younger U.S. adults were better than their elders at differentiating between factual and opinion statements in a survey conducted in early 2018.
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Declining share of Americans would find it very hard to give up TV
Just 31% of Americans say it would be very hard to give up their TV, down from 2006. In contrast, roughly half of cellphone owners say it would be very hard to give up their cellphone.
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Among U.S. Latinos, the internet now rivals television as a source for news
On a typical weekday, three-quarters of U.S. Latinos get their news from internet sources, nearly equal to the share who do so from television, according to a 2016 survey of Latino adults by Pew Research Center.
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Fewer Americans rely on TV news; what type they watch varies by who they are
Just 50% of U.S. adults now get news regularly from television, down from 57% a year prior in early 2016.
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Growth in mobile news use driven by older adults
Roughly two-thirds of Americans ages 65 and older now get news on a mobile device (67%), a 24-percentage-point increase over the past year.
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Blacks more likely to follow up on digital news than whites
Blacks were more likely than whites to act upon online news in two particular ways: speaking with someone offline and saving news for later.
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For election news, young people turned to some national papers more than their elders
When we asked people if they regularly got news about the 2016 presidential election through either the print or online version of four specific U.S. newspapers, three of these papers – The New York Times, The Washington Post and The Wall Street Journal – attracted more adults younger than 50 than 50 and older as regular readers.
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Younger adults more likely than their elders to prefer reading news
When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older adults to opt for text – and most of that reading is occurring on the web.
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More than half of smartphone users get news alerts, but few get them often
More than half of U.S. smartphone users say they get push notifications on their phones’ screens, but only about half of those who ever get these alerts click through to the full story.
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