Data and trends about key sectors in the U.S. news media industry
Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. These data speak to the shifting ways in which Americans seek out news and information, how news organizations get their revenue, and the resources available to American journalists as they seek to inform the public about important events of the day. The press is sometimes called the fourth branch of government, but in the U.S., it’s also very much a business – one whose ability to serve the public is dependent on its ability to attract eyeballs and dollars.
Over the years, the Center’s approach to these indicators has evolved along with the industry, carefully considering the metrics, sectors and format in which the data appear. Instead of a single summary report, our approach is to roll out a series of fact sheets showcasing the most important current and historical data points for each sector – in an easy-to-digest format – a few at a time. (State of the News Media reports from 2004-2018 are archived as PDFs and available here.)
In the U.S., roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.
News media made by and for Black and Hispanic Americans – the two largest racial and ethnic minority groups in the U.S. – have been a consistent part of the country’s news landscape. Explore statistics on the Hispanic- and Black-oriented news industry.
Local TV companies generated more revenue in 2022 than in 2021, consistent with a cyclical pattern in which advertising revenue rises in election years and falls in non-election years.
The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats such as online radio and podcasting.
Largely as a result of the recession, the ethnic media saw a mixed 2008. There were stories of revenue losses, business closings and reorganizations, and also many examples of the ethnic media continuing to fare much better than the mainstream press.
The state of the American news media in 2008 is more troubled than a year ago. And the problems, increasingly, appear to be different than many experts have predicted.
Two overriding, continuing stories took turns dominating headlines in 2007. As the year began, the increasingly bloody Iraq war and the fierce political debate over war strategy drove intensive coverage of the conflict. And the launch of Barack Obama’s and Hillary Clinton’s presidential candidacies at the outset of the year triggered aggressive coverage of the earliest-starting campaign in U.S. history.
In the fall of 2007, PEJ in conjunction with the Pew Research Center for the People and the Press surveyed over 500 journalists about the state of their profession and their attitudes towards the future. A cross section of national and local reporters, editors and executives, this survey builds off a similar survey conducted for the 2004 State of the News Media. It finds clear shifts in the major concerns, areas of strength and broad values voiced by those surveyed. The detailed results of the survey come from the Pew Research Center with a commentary on the findings by PEJ.
Newspapers are still far from dead, but the language of the obituary is creeping in. The industry has been in declining health for some time now. It got sicker rather than better in 2007, and 2008 offers no prospect of a quick cure.
Cable television news showed further signs of maturity in 2007. After a year of losses, the medium regained viewers, especially at prime time, though the roster of winners is changing.
One of the few sources of news that continues to be popular, local television news is nevertheless facing the challenges of new technology and new consumer lifestyles.