Data and trends about key sectors in the U.S. news media industry
Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. These data speak to the shifting ways in which Americans seek out news and information, how news organizations get their revenue, and the resources available to American journalists as they seek to inform the public about important events of the day. The press is sometimes called the fourth branch of government, but in the U.S., it’s also very much a business – one whose ability to serve the public is dependent on its ability to attract eyeballs and dollars.
Over the years, the Center’s approach to these indicators has evolved along with the industry, carefully considering the metrics, sectors and format in which the data appear. Instead of a single summary report, our approach is to roll out a series of fact sheets showcasing the most important current and historical data points for each sector – in an easy-to-digest format – a few at a time. (State of the News Media reports from 2004-2018 are archived as PDFs and available here.)
In the U.S., roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.
News media made by and for Black and Hispanic Americans – the two largest racial and ethnic minority groups in the U.S. – have been a consistent part of the country’s news landscape. Explore statistics on the Hispanic- and Black-oriented news industry.
Local TV companies generated more revenue in 2022 than in 2021, consistent with a cyclical pattern in which advertising revenue rises in election years and falls in non-election years.
The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats such as online radio and podcasting.
Local TV news continues to face a complex future. The situation with audiences is hardly ideal. Ratings for the key early evening newscasts appear in most markets to be continuing their decline, and there may be trouble now in the early morning. But there are some indications that late local news, the programs that air after prime time, may be improving their audience appeal.
May 11, 2005 was not what most people would call an extraordinary day. A warm spell moved through the Northwest into the South. Rain pelted the Rust Belt, and it was still cold in the East.
The ethnic media continued to grow in 2005 with the continuing growth in immigration in the U.S. And while some of the data are soft, and there were even signs of declines in the circulation of print publications, the general picture was robust.
Beyond all the facts and figures concerning the American news media, there are the attitudes and opinions journalists themselves have about their industry and profession. This section from the State of the News Media 2004 report details the results of a survey of more than 500 national and local reporters, editors and executives. The survey was conducted by the Pew Research Center for the People and the Press in collaboration with the Project for Excellence in Journalism and the Committee of Concerned Journalists.
There were high hopes in many quarters of the newspaper industry in 2004. The 2000-2003 recession was expected to give way to an economic rebound. Publishers expected advertising revenue to come roaring back as it traditionally does in the early stages of a recovery. Investors, who had bid up stock prices based on newspapers’ steady profitability and cyclical nature, were expecting their ship to come in. Editors, faced with deep cuts in 2001 and flat staffing and budgets since, were looking for reinvestments in news gathering.
Look into cyberspace and the picture for journalism seems fractured. There is real hope in the numbers of people who seek news online, particularly the young, a group that shows scant interest in traditional media. The capability of people to get what they want when they want it, and to manipulate it, edit it and seek more depth, could bring a needed revival to journalism. The economic numbers are also growing – and dramatically – each year. Yet look at the content offered in online journalism in 2004 and there are signs of frustration, lack of innovation and the caution of the old media applied to the new.