Numbers, Facts and Trends Shaping Your World

News Habits & Media

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Pew Research Center illustration for America's News Influencers report; photos via Getty Images

America’s News Influencers

About one-in-five Americans – including 37% of adults under 30 – say they regularly get news from news influencers on social media. Our analysis of news influencers found that nearly two-thirds are men, and about three-quarters have no current or former affiliation with the news industry.

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    State of the News Media methodology

    The State of the News Media fact sheets use a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere.

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    Local TV News Fact Sheet

    Local TV companies generated more revenue in 2022 than in 2021, consistent with a cyclical pattern in which advertising revenue rises in election years and falls in non-election years.

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    Cable News Fact Sheet

    In 2022, both prime-time and daytime cable news audiences increased for Fox News but decreased for CNN, MSNBC and Newsmax.

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    Network News Fact Sheet

    Financially, advertiser expenditures for the news programs of the three major networks have declined substantially since 2020.

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    Hispanic and Black News Media Fact Sheet

    News media made by and for Black and Hispanic Americans – the two largest racial and ethnic minority groups in the U.S. – have been a consistent part of the country’s news landscape. Explore statistics on the Hispanic- and Black-oriented news industry.

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Signature Reports

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Most Top-Ranked Podcasts Bring On Guests

Thousands of guests appeared on the top-ranked podcasts in 2022, but a relatively small number accounted for a majority of appearances. 76% of top-ranked podcasts brought on at least one guest in 2022, and 27% almost always or regularly featured guests.