Numbers, Facts and Trends Shaping Your World

Political Typology

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Beyond Red vs. Blue: The Political Typology

Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.

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Political Typology Quiz

Take our quiz to find out which one of our nine political typology groups is your best match.

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How the political typology groups compare

Pew Research Center’s political typology sorts Americans into cohesive, like-minded groups based on their values, beliefs, and views about politics and the political system. Use this tool to compare the groups on some key topics and their demographics.

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    ’Staunch Conservatives’ Are Wary of Wall Street

    Nearly three years after the financial crisis that sent the nation’s economy into a tailspin, the public expresses mixed views of Wall Street. Nearly half of Americans (47%) say that Wall Street hurts the U.S. economy more than it helps, while 38% say it helps more than hurts; 15% offer no opinion. These findings, from […]

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    How We Identified Your Group

    Identifying which group is the best fit for you involved matching the pattern of your answers to the political value questions and party affiliation to the responses of people who took the 2011 typology national survey. This entailed a two step process: first creating the typology groups for the survey and then identifying which typology […]

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    Beyond Red vs. Blue

    Part 1: Principal Findings Coming out of the 2004 election, the American political landscape decidedly favored the Republican Party. The GOP had extensive appeal among a disparate group of voters in the middle of the electorate, drew extraordinary loyalty from its own varied constituencies, and made some inroads among conservative Democrats. These advantages outweighed continued […]

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    Energized Democrats Backing Clinton

    Introduction and Summary Anxiety may replace anger as the dominant voter emotion in 1996. A major national survey finds significantly more Americans than 18 months ago worried about affording major expenses such as health care costs, college tuition, retirement funds and housing costs. Voter anxiety has increased across the political spectrum and appears to be […]

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    The People, the Press & Politics

    Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]

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