A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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More Americans – especially young adults – are regularly getting news on TikTok
The share of adults who say they regularly get news from TikTok has grown about fivefold since 2020, from 3% to 17% in 2024.
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Support for a U.S. TikTok ban continues to decline, and half of adults doubt it will happen
The share of Americans who support the U.S. government banning TikTok now stands at 32%, down from 38% in fall 2023 and 50% in March 2023.
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About half of TikTok users under 30 say they use it to keep up with politics, news
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
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How Americans Navigate Politics on TikTok, X, Facebook and Instagram
X stands out as a place people go to keep up with politics. Still, some users see political posts on Facebook, TikTok and Instagram, too.
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How Americans Get News on TikTok, X, Facebook and Instagram
X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.
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6 facts about Americans and TikTok
62% of U.S. adults under 30 say they use TikTok, compared with 39% of those ages 30 to 49, 24% of those 50 to 64, and 10% of those 65 and older.
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WhatsApp and Facebook dominate the social media landscape in middle-income nations
Across eight countries surveyed in Latin America, Africa and South Asia, a median of 73% of adults say they use WhatsApp and 62% say they use Facebook.
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How U.S. Adults Use TikTok
About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.
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