5 facts about Americans and YouTube
Here are five key findings about YouTube from our research to mark its 20th anniversary.
Numbers, Facts and Trends Shaping Your World
Social Media
No consensus on who comes to mind when Americans are asked to name a news influencer
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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Fewer Americans now support TikTok ban, see the platform as a national security threat than in spring 2023
The share of Americans who perceive TikTok as a national security threat has also dipped – from 59% in 2023 to 49% now.
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How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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8 facts about Americans and TikTok
Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.
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Teens, Social Media and Technology 2024
Nearly half of U.S. teens (46%) say they’re on the internet almost constantly. YouTube, TikTok, Instagram and Snapchat remain widely used by teens.
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A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
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Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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More Americans – especially young adults – are regularly getting news on TikTok
The share of adults who say they regularly get news from TikTok has grown about fivefold since 2020, from 3% to 17% in 2024.
