Estimated advertising and circulation revenue of the newspaper industry
Total revenue of U.S. newspapers (in U.S. dollars)
| Year | Advertising ($) | Circulation ($) | Advertising ($)(estimated) | Circulation ($)(estimated) |
|---|---|---|---|---|
| 1956 | 3,223,000,000 | 1,344,492,000 | ||
| 1957 | 3,268,000,000 | 1,373,464,000 | ||
| 1958 | 3,176,000,000 | 1,459,013,000 | ||
| 1959 | 3,526,000,000 | 1,549,576,000 | ||
| 1960 | 3,681,000,000 | 1,604,228,000 | ||
| 1961 | 3,601,000,000 | 1,684,319,000 | ||
| 1962 | 3,659,000,000 | 1,819,840,000 | ||
| 1963 | 3,780,000,000 | 1,901,820,000 | ||
| 1964 | 4,120,000,000 | 1,983,809,000 | ||
| 1965 | 4,426,000,000 | 2,023,090,000 | ||
| 1966 | 4,865,000,000 | 2,109,050,000 | ||
| 1967 | 4,910,000,000 | 2,180,242,000 | ||
| 1968 | 5,232,000,000 | 2,288,215,000 | ||
| 1969 | 5,714,000,000 | 2,425,446,000 | ||
| 1970 | 5,704,000,000 | 2,634,402,000 | ||
| 1971 | 6,167,000,000 | 2,833,320,000 | ||
| 1972 | 6,939,000,000 | 2,929,233,000 | ||
| 1973 | 7,481,000,000 | 3,037,820,000 | ||
| 1974 | 7,842,000,000 | 3,581,733,000 | ||
| 1975 | 8,234,000,000 | 3,921,515,000 | ||
| 1976 | 9,618,000,000 | 4,087,303,000 | ||
| 1977 | 10,751,000,000 | 4,310,236,000 | ||
| 1978 | 12,213,000,000 | 4,534,779,000 | ||
| 1979 | 13,863,000,000 | 4,950,542,000 | ||
| 1980 | 14,794,000,000 | 5,469,589,000 | ||
| 1981 | 16,527,000,000 | 6,206,141,000 | ||
| 1982 | 17,694,000,000 | 6,656,661,000 | ||
| 1983 | 20,581,000,000 | 7,044,098,000 | ||
| 1984 | 23,522,000,000 | 7,368,158,000 | ||
| 1985 | 25,170,000,000 | 7,659,297,000 | ||
| 1986 | 26,990,000,000 | 8,052,148,000 | ||
| 1987 | 29,412,000,000 | 8,399,032,000 | ||
| 1988 | 31,197,000,000 | 8,046,287,000 | ||
| 1989 | 32,368,000,000 | 8,370,324,000 | ||
| 1990 | 32,280,000,000 | |||
| 1991 | 30,349,000,000 | 8,697,679,000 | ||
| 1992 | 30,639,000,000 | 9,163,534,000 | ||
| 1993 | 31,869,000,000 | 9,193,802,000 | ||
| 1994 | 34,109,000,000 | 9,443,217,000 | ||
| 1995 | 36,092,000,000 | 9,720,186,000 | ||
| 1996 | 38,075,000,000 | 9,969,240,000 | ||
| 1997 | 41,330,000,000 | 10,065,642,000 | ||
| 1998 | 43,925,000,000 | 10,266,955,000 | ||
| 1999 | 46,289,000,000 | 10,472,294,000 | ||
| 2000 | 48,670,000,000 | 10,540,643,000 | ||
| 2001 | 44,305,000,000 | 10,783,078,000 | ||
| 2002 | 44,102,000,000 | 11,025,896,000 | ||
| 2003 | 46,156,000,000 | 11,224,362,000 | ||
| 2004 | 48,244,000,000 | 10,988,651,000 | ||
| 2005 | 49,435,000,000 | 10,746,901,000 | ||
| 2006 | 49,275,402,572 | 10,548,344,000 | ||
| 2007 | 45,375,000,000 | 10,294,920,096 | ||
| 2008 | 37,848,257,630 | 10,086,956,940 | ||
| 2009 | 27,564,000,000 | 10,066,783,026 | ||
| 2010 | 25,837,698,822 | 10,049,360,689 | ||
| 2011 | 27,078,473,864 | 9,989,064,525 | ||
| 2012 | 25,316,461,215 | 10,448,561,493 | ||
| 2013 | 23,587,097,435 | 10,641,662,892 | ||
| 2014 | 22,077,809,951 | 10,744,324,061 | ||
| 2015 | 20,362,238,293 | 10,870,292,720 | ||
| 2016 | 18,274,943,567 | 10,910,460,499 | ||
| 2017 | 16,476,453,084 | 11,211,011,020 | ||
| 2018 | 14,346,024,182 | 10,995,341,920 | ||
| 2019 | 12,864,064,241 | 11,016,643,128 | ||
| 2020 | 9,601,389,155 | 11,053,729,516 |
Source: News Media Alliance, formerly Newspaper Association of America (through 2012); Pew Research Center analysis of year-end SEC filings of publicly traded newspaper companies (2013-2020).
PEW RESEARCH CENTER
