| Year | Video | Sponsorships | Search | Banners | Lead Generation | Rich media | Classifieds | Total | |
|---|---|---|---|---|---|---|---|---|---|
| 2009 | 38.6 | -1 | 1.4 | 3.8 | -13.8 | -8.3 | -27.9 | -29 | -3.4 |
| 2010 | 39.6 | 87.5 | 12.2 | 23.1 | -7.7 | 2.2 | -33.2 | 15.2 | 14.9 |
| 2011 | 40.8 | 56.1 | 25.8 | 21.3 | 13.7 | 7.3 | 9.2 | -0.7 | 21.7 |
| 2012 | 44.5 | 37.0 | 14.8 | 13.3 | 10.5 | 8.6 | 3.0 | -0.8 | 15.0 |
| 2013 | 32.2 | 17.2 | 15.3 | 13.6 | 14.6 | 47.1 | 7.4 | 7.1 | 17.1 |
| 2014 | 56.0 | 17.8 | 12.7 | 12.1 | 6.0 | 41.7 | 7.1 | 8.6 | 17.7 |
Source: eMarketer. “US Ad Spending Forecast,” 2012-2014. “US Online Ad Spending,” 2011.
Note: Video, Sponsorships, Banners and Rich Media together make up the larger category of “Display Ads”
