Which social media platforms are most popular
% of U.S. adults who say they ever use …
| Year | YouTube | TikTok | Snapchat | X (formerly Twitter) | BeReal | Nextdoor | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 8/5/2012 | 54% | 9% | 10% | 16% | 13% | |||||||
| 8/7/2012 | 14% | |||||||||||
| 12/9/2012 | 11% | 13% | 13% | |||||||||
| 12/16/2012 | 57% | |||||||||||
| 5/19/2013 | 15% | |||||||||||
| 7/14/2013 | 16% | |||||||||||
| 9/16/2013 | 57% | 14% | 17% | 17% | 14% | |||||||
| 9/30/2013 | 16% | |||||||||||
| 1/26/2014 | 16% | |||||||||||
| 9/21/2014 | 58% | 21% | 22% | 23% | 19% | |||||||
| 4/12/2015 | 62% | 24% | 26% | 22% | 20% | |||||||
| 4/4/2016 | 68% | 28% | 26% | 25% | 21% | |||||||
| 1/10/2018 | 73% | 68% | 35% | 29% | 25% | 22% | 27% | 24% | ||||
| 2/7/2019 | 73% | 69% | 37% | 28% | 27% | 20% | 24% | 22% | 11% | |||
| 2/8/2021 | 81% | 69% | 40% | 31% | 21% | 28% | 23% | 25% | 23% | 18% | 13% | |
| 9/5/2023 | 83% | 68% | 47% | 35% | 33% | 30% | 29% | 27% | 22% | 22% | 3% | |
| 6/10/2024 | 85% | 70% | 50% | 36% | 33% | 32% | 30% | 27% | 21% | 24% | 3% |
Note: The vertical line indicates a change in mode. Polls from 2012-2021 were conducted via phone. In 2023, the poll was conducted via web and mail. In 2024, the poll was conducted via web, mail and phone. For more on the mode shift in 2023, read our Q&A. Refer to the topline for more information on how question wording varied over the years. Pre-2018 data is not available for YouTube, Snapchat or WhatsApp; pre-2019 data is not available for Reddit; pre-2021 data is not available for TikTok; pre-2023 data is not available for BeReal. Respondents who did not give an answer are not shown.
Source: Surveys of U.S. adults conducted 2012-2024.
PEW RESEARCH CENTER
