We asked separately about restaurants, bars, and clubs versus other local businesses because we thought entertainment establishments such eateries and bars were a distinct category of local business that might draw a different audience and might show different patterns of information seeking. That proved to be the case.
The 55% of all adults who get information about restaurants, bars, and clubs are disproportionately young, female, tech adaptive and upscale in educational attainment, urban.
Those who get news and information about local restaurants, bars, and clubs are also likely to be avid local news consumers who enjoy following the local scene, pay for local news in some form, and use multiple platforms to get the local information.
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The platforms people use to get information about local restaurants, bars, and clubs
We asked the 55% of adults who said they got information about local restaurants what sources they relied on for such information.
- Internet: 51% of those who get information about local entertainment businesses rely most on some kind of online source for that material.
- Newspaper: 31% of them say they rely on newspaper material either in printed form or the website of their local newspaper for information about restaurants, bars, and clubs
- Word of mouth: 23% of them say they rely on other people most of all for news and information about for information about restaurants, bars, and clubs
- Local TV: 8% of them say they rely on TV for news about for information about restaurants, bars, and clubs – either broadcasts or the stations’ websites
FOOTNOTES
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