Numbers, Facts and Trends Shaping Your World

News Coverage Conveys Strong Momentum for Same-Sex Marriage

Differences by Media

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The only exception was on the two conservative talk radio programs studied: Sean Hannity and Rush Limbaugh. In the sample studied (the first hour of every second day), Limbaugh aired nine segments on the subject. None were in support, 33% were in opposition and 67% were neutral. Hannity did not address the subject in the sample studied.

While other sectors of the media offered more coverage dominated by statements of support, the level of neutral coverage and degree of supportive coverage varied among individual outlets.

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In cable news, where the rotating sample included an hour of daytime programming and four of each channel’s primetime news programs, all three channels had more supportive coverage than opposing. The prominence of supportive stories varied, however. MSNBC, with its liberal prime-time hosts, had by far the highest percentage of support (64%) and the fewest neutral stories (30%). Fox News, on the other hand, had the lowest percentage of supportive stories (29%) and the highest level of neutral (63%). The CNN’s mix was closer to Fox than MSNBC, with 39% largely voicing support and 57% neutral or mixed. 

For the three major commercial networks (ABC, CBS and NBC) as well as PBS, the sampling of morning and evening news shows (which included the first hour of morning news and full 30 minutes of evening every other day) did not include a single story that had significantly more statements in opposition than in support. Of the 27 stories included from those channels combined, 12 were in support while 15 were neutral.

On radio news programs, which included stories on National Public Radio’s All Things Considered or Morning Edition and the ABC or CBS News radio headlines, there were 21 total stories. Of those, 29% were supportive, while 14% were opposed. But by far the highest percentage, 57%, were neutral or mixed.  


Footnotes:

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