Numbers, Facts and Trends Shaping Your World

Latinos Online

IV. Latinos Offline

Latinos who do not go online are likely to say they simply do not have access to the internet

Forty-four percent of Latino adults do not use the internet. The offline Latino population is characterized by lower educational attainment and a lower likelihood to speak English. Fully 69% of Hispanics who did not complete high school and 68% of Spanish-dominant Hispanics are offline.

Of Latinos who do not go online, 53% say they simply do not have access. In addition, 18% of non-user Latino adults say they are not interested in going online, 10% say going online is too difficult or frustrating, 6% say it is too expensive to get access, and 5% say they are too busy or do not have the time to go online.

By comparison, in a telephone survey conducted in May-June 2005, just 30% of white adults said they did not use the internet. Of those, 30% said the main reason they did not go online is that they did not have access. Thirty-one percent of non-user white adults said they are not interested in going online, 7% said it is too difficult or frustrating, 5% said it is too expensive, and 3% said they are too busy or do not have the time to go online.11

Six in ten Latino adults have a cell phone and half send or receive text messages

The communications revolution is not limited to the computer screen. A recent Pew Research Center survey found that Hispanics are more likely than non-Hispanics to consider the cell phone a necessity, rather than a luxury. Fully 59% of Hispanics consider them a necessity, compared with fewer than half of non-Hispanic whites (46%) and non- Hispanic blacks (46%).12

However, Hispanics are less likely than non-Hispanic whites to own a cell phone. Fully 75% of non-Hispanic white adults have a cell phone and 31% of white cell phone users send and receive text messages on their phone.13 By comparison, 59% of Latino adults have a cell phone and 49% of Latino cell phone users send and receive text messages on their phone. Looking at the numbers in a different way, 56% of Latino adults go online, 18% of Latino adults have a cell phone but do not go online, and 24% of Latino adults have neither a cell phone nor an internet connection.

Cell phone ownership is associated with essentially the same demographic characteristics as internet usage. For example, cell phone use is markedly lower for Spanish-speakers: 42% have a mobile phone, compared with 75% of English-dominant Latinos. Nativeborn Latinos are more likely than foreign-born Latinos to use a cell phone – 72% versus 50%. However, Latinos over age 60 are more likely to have a cell phone than an internet connection, which is also true in the non-Hispanic population.

  1. “Digital Divisions” (Pew Internet & American Life Project, October 2005).
  2. “Luxury or Necessity? Things We Can’t Live Without: The List Has Grown in the Past Decade” (Pew Research Center, December 2006).
  3. “Cell Phone Use” (Pew Internet & American Life Project, April 2006).
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